Recently my dissertation has swamped my life. It is based on brand names, advertising and cognition so my brain is full of stuff about this and it seems that I can't not think about advertising. Whilst sitting in my room I started doodling and ended up drawing this little pig. Then I decided that this should be the one out of the five little pigs that went to market. When looking at my little drawing I though that if we all get sick of Alexander the meerkat we could possibly have a little pig that went to market.. and then a cleverer little pig who went to compare it instead. Ah well, either way, here he is.